Hodelpa Hotels Introduces ‘Your Home In Santiago’ of in . Official Website.

Hodelpa Hotels launches its new advertising campaign, “Your Home in Santiago,” a heartfelt initiative that reaffirms the hotel chain’s commitment to creating warm and personalized experiences for its guests.

The campaign emphasizes that Hodelpa offers much more than just a place to rest: it presents itself as a true extension of home, where every detail is carefully thought out to foster a genuine emotional connection.

As part of the campaign, trips were organized to Santiago so that people could experience the Hodelpa experience firsthand. These visits provided an authentic showcase of how the brand’s hospitality translates into real, memorable moments, thereby reinforcing the central message of warmth and closeness.

Fe María de Aja, Director of Corporate Image, explains that the campaign’s slogan, “Your home in Santiago,” was carefully chosen because it is the phrase that best defines the chain’s style of hospitality throughout its history. “The word ‘home’ evokes familiarity, history, comfort, and security—qualities essential for visitors to truly feel at home,” she states.

For her part, Jessica Aja noted: “We use the word ‘home’ because at Hodelpa we offer more than just a place to stay. We make it a point to get to know each of our guests personally, anticipate their needs, and always provide the products and services they prefer, because it’s details like these that make them feel right at home.”

The campaign also aims to strengthen the emotional bond that Hodelpa has built with its customers over time. “We share a history spanning more than 30 years, created through countless moments shared between our staff and our guests. It is a bond that goes beyond the stay: it is about experiences and personal connections that we have cultivated with dedication to become a true haven,” says Fe María de Aja.

“Your Home in Santiago” will be active across multiple platforms, including social media, digital media, and outdoor advertising, with the goal of reaching a broad and diverse audience that values the authentic and warm hospitality that characterizes Hodelpa Hotels.