Sustainability Is No Longer An Option. It Is The New Standard In Hotel Leadership. of in . Official Website.
Sustainability is no longer an option. It is the new standard in hotel leadership.
Check-in with Jessica Aja
Today, the natural, social, and cultural environment is an essential part of the guest experience; sustainability is no longer just an added value, but a strategic pillar.
At Hodelpa Hospitality, we embrace this vision with complete conviction: leading in hospitality means not only offering excellence in service, but also actively contributing to the development of the Dominican Republic. Doing it right. Doing it with purpose.
EcoGreen: Sustainability as a Management Model
At HODELPA, our hotels operate under the highest quality standards and best management practices, without neglecting our responsibility to present and future generations.
That is why, within our operational structure, we have developed the EcoGreen sustainable tourism program, a cross-functional initiative that plays an active role in our management across the entire hotel chain.
EcoGreen embraces the principles of sustainability across three key dimensions:
Environmental
Sociocultural
Economic
This approach allows us to maintain a genuine and practical balance among these areas, ensuring long-term sustainability in alignment with the Sustainable Development Goals (SDGs).
Our sustainability policy commits us to implementing best practices that minimize the negative impacts of our operations and maximize positive impacts on communities and the environment.
Among our specific actions, the following stand out:
More than 85% of the food we serve comes from local producers.
90% of our suppliers are Dominican.
We’ve eliminated single-use plastics.
We’ve switched to LED lighting throughout our facilities.
We have installed charging stations for electric vehicles.
We have redesigned operational processes to minimize our environmental footprint without compromising the guest experience.
And most importantly: We have found that when sustainability is well thought out, it not only protects the environment—it strengthens our value proposition, generates efficiency, inspires our teams, and positions the brand with a solid and consistent narrative.
Measured and Strategic Impact
Sustainability does more than just protect the environment. When managed effectively, it also improves efficiency, strengthens the value proposition, and creates an emotional connection with guests.
Recent industry data:
83% of travelers seek eco-friendly accommodations.
Sustainable hotels report up to a 25% reduction in energy costs and a 12% increase in revenue per guest.
In five years, the adoption of sustainable practices in the hospitality industry has grown by 35% globally.
In the Dominican Republic:
More than 90,000 hotel rooms with an average occupancy rate of 75% in 2025.
We rank among the top 10 tourist destinations in Latin America, with a growing focus on sustainability.
EcoGreen: Internal and Community Impact
Sustainability at HODELPA goes beyond operations. It is a culture that is lived out and reflected in every destination where we operate.
We support organizations such as Hogar de Niñas Doña Chucha and Teen Challenge Dominicana.
We promote environmental education, the mindful use of resources, and the prevention of child exploitation.
We collaborate with communities, employees, and suppliers to create a positive, shared impact.
Leading with Consistency and Vision
As an executive, I have learned that there is nothing more powerful than aligning our daily decisions with a long-term vision.
EcoGreen is not a program that is reviewed once a year. It is part of the DNA of our organizational culture.
It allows us to make more responsible, smarter, and more humane decisions.
It connects us with a new kind of guest: one who is more conscious, better informed, and more discerning.
It challenges us to innovate without losing the essence of Dominican hospitality.
Dominican Republic: Sustainable Leadership in Latin America
Our country has a great opportunity to become a regional leader in sustainable, inclusive, and forward-thinking tourism.
But this will only be possible if every hotel, every company, and every executive commits to going beyond regulatory compliance.
At HODELPA, we have already set out on this path. We are taking firm, measurable steps. And we know this is just the beginning.
True leadership is measured by the impact we leave: on people, on the industry, and on the country.