Factor De Éxito Magazine Highlights Jessica Aja Franco’S Leadership In The Hospitality Industry of in . Official Website.

Santo Domingo. - Factor de Éxito magazine recognized Jessica Aja Franco, executive vice president of Hodelpa Hotels, for her leadership in the hotel industry, noting that she has turned “her passion for marketing and hospitality into a platform for innovation and excellence.”

By including her among the 50 outstanding women in the category “Leaders Without Labels: The Triumph of Female Talent,” the publication highlights that Aja Franco’s leadership has positioned the brand and transformed the guest experience, establishing Hodelpa as a benchmark in the hotel industry.

The executive, daughter of hotel entrepreneur Edmundo Aja, has built a career marked by bold decisions, such as returning to live in the Dominican Republic, which represented, in her words, “a challenge that strengthened my strategic vision and allowed me to develop business approaches that balance tradition and innovation to adapt to global tourism trends.”

Factor Éxito notes that the Hodelpa leader “is committed to gender equality and has implemented policies that foster inclusive leadership within the company, ensuring that talent and qualifications are the true differentiators.”

She also emphasizes that, under her leadership, more women have been appointed to key positions, demonstrating that diversity strengthens innovation and organizational success.

Jessica Aja Franco’s vision for the future—the publication notes—is firmly rooted in technology, where process digitization, the use of data analytics, and automation have been strategic pillars of her leadership, ensuring that the Hodelpa Group remains at the forefront of the hotel industry in a constantly evolving world.